Technology Companies: Why You Should Blog Reason number 1. You Spend Less Time Repeating Your Message.
(from Weblogsinc's/ AOL's Jason Calacanis)

Recently I went to lunch with another CEO who doesn’t blog. He spent half the time explaining his business to me. I asked him if he had any questions for me and he rattled off like 20 facts about our business—really inside stuff. I asked him how he knew all that information and he said he read my blog. It was as if we had five meetings already. I could save my breath, he knew all about us.

When I asked him why he didn’t blog he said he didn’t have the time. Ironic considering he had just proved how much time a blog can save for a CEO!

I can't tell you how much I appreciate and enjoy Sun's public blogs. Does this mean I always end up eating up the hype or enthusiasm for the stuff they're working on? No. Sometimes reading their blogs even helps me to realize I'm not interested in a particular solution of theirs. But either way, I understand where they're coming from, and both parties save time and evergy pursuing a relationship that'd go nowhere (as if they notice my relationship with their downloads).  ¶ 11:39 PM